Approach To Advertising
A Cure for the Common
Our approach to advertising and branded content breaks down into three steps:
Our team of researchers begins by identifying the conventions of the marketplace, uncovering the cultural edges and tensions that define an audience’s behaviors, beliefs, and values.
Then, we work with our clients to hone their purpose, breaking it down into everyday language that’s easy to understand.
From here, we develop branded content and advertising campaigns that disrupt the status quo and position our client’s brands to accomplish their purpose and move faster than the speed of culture.
Our team of researchers begins by identifying the conventions of the marketplace, uncovering the cultural edges and tensions that define an audience’s behaviors, beliefs, and values.
Then, we work with our clients to hone their purpose, breaking it down into everyday language that’s easy to understand.
From here, we develop branded content and advertising campaigns that disrupt the status quo and position our client’s brands to accomplish their purpose and move faster than the speed of culture.
In today’s world, a gif goes further than a billboard. We happen to be good at both. Advertising is no longer about hiring one brand spokesperson or sending out a single branded campaign – now, your story is told in hundreds of small ways, both by your brand and by ambassadors in the broader culture who align with your message.
Let’s cut to the chase—most of the world’s advertising is forgettable. Your biggest competition for the hearts and minds of your customers isn’t other companies. It’s culture.
ADVERTISING SERVICES
Behaviour-Driven Digital Experiences Born at the Crossroads of Culture + Technology
Data + Intelligence
Culture Tracking
Market Research
Customer Research
Competitive Research
Market Research
Customer Research
Competitive Research
Strategy + Planning
Identifying Conventions
Brand Messaging + Positioning
Campaign Strategy
Channel Strategy
Reporting Strategy
Brand Messaging + Positioning
Campaign Strategy
Channel Strategy
Reporting Strategy
Digital, Social + Branded Content
Social Media Advertising
Podcast Production
Physical Advertising
Radio + Television Advertising
Photography
Video Production
Podcast Production
Physical Advertising
Radio + Television Advertising
Photography
Video Production
Execution + Optimization
Campaign Management
Social Listening
Continual Optimization
Ongoing Campaign Reporting
Social Listening
Continual Optimization
Ongoing Campaign Reporting
Next
Work
Taby Khan – CEO/Co-Founder
KAT’s Head Honcho
A hands on strategist & design creative, with a passion for the details.
Taby is responsible for bringing concepts to life for some of the most exciting and forward thinking brands. Outside of work, Taby can be found watching her favorite sports, and searching for a comedy show to have a few laughs.