Approach To Advertising
A Cure for the Common
Our team of researchers begins by identifying the conventions of the marketplace, uncovering the cultural edges and tensions that define an audience’s behaviors, beliefs, and values.
Then, we work with our clients to hone their purpose, breaking it down into everyday language that’s easy to understand.
From here, we develop branded content and advertising campaigns that disrupt the status quo and position our client’s brands to accomplish their purpose and move faster than the speed of culture.
In today’s world, a gif goes further than a billboard. We happen to be good at both. Advertising is no longer about hiring one brand spokesperson or sending out a single branded campaign – now, your story is told in hundreds of small ways, both by your brand and by ambassadors in the broader culture who align with your message.
Let’s cut to the chase—most of the world’s advertising is forgettable. Your biggest competition for the hearts and minds of your customers isn’t other companies. It’s culture.
Behaviour-Driven Digital Experiences Born at the Crossroads of Culture + Technology
Data + Intelligence
Strategy + Planning
Brand Messaging + Positioning
Digital, Social + Branded Content
Radio + Television Advertising
Execution + Optimization
Ongoing Campaign Reporting
Taby Khan – CEO/Co-Founder
KAT’s Head Honcho
A hands on strategist & design creative, with a passion for the details.
Taby is responsible for bringing concepts to life for some of the most exciting and forward thinking brands. Outside of work, Taby can be found watching her favorite sports, and searching for a comedy show to have a few laughs.