Brand Identity + Positioning
Approach
Clear, provocative, visually striking + culturally electric.
From strategy and naming to visual identity and messaging, our branding approach is finely honed and ever-evolving. We test our assumptions, prioritize data over opinions, and operate on the principle that a brand can’t be stronger in the market than it is within the organization. A brand’s identity must engage the whole organization – it lives at the core of all processes, behaviors, and communications.
You can’t just tell people what your brand is—you need to show them. Your brand is the invisible thread that runs through your services, website, mailouts, emails, answering machine, even your team’s behavior. These daily connections are the battleground where your brand will thrive or fail in existing and future customers’ minds
Your brand lives in the public imagination. It exists as a perception, informed by every touchpoint you have with your audience. It is ever-changing.
BRANDING SERVICES
Centred around deep cultural insights, clear strategic direction and the power of human expression.
Brand Strategy
Brand Discovery
Brand Architecture Strategy
Concept Testing
Brand Positioning
Messaging Testing
Brand Naming
Brand Name
Corporate / Division Name
Service/Program Name
Product Name
Technology Name
Brand Messaging
Tagline Development
Positioning Statements
Brand Story Development
Brand Launch Strategy
Branded Content
Visual Identity
Logo Design
Design Systems / UI Libraries
Marketing Collateral
Branded Templates
Video Production
Website Design + Development
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Taby Khan – CEO/Co-Founder
KAT’s Head Honcho
A hands on strategist & design creative, with a passion for the details.
Taby is responsible for bringing concepts to life for some of the most exciting and forward thinking brands. Outside of work, Taby can be found watching her favorite sports, and searching for a comedy show to have a few laughs.