Ascend Digital AI
We deliver an entirely new class of enterprise solutions.
About The Project
The Challenge
After a couple of conversations with the Ascend team, we started with the foundations for a new Brand Strategy including positioning and value propositions for the company’s products and verticals. The objective was to build foundations that can support ambitious growth, as well as to grow industry visibility with a powerful brand.
Branding
Design
Web & App
What We Did
A Modern Take On Classic Design
Rather than completely change the Ascend Digital AI brand, we worked on a few rounds of concepts that explored varying levels of deviation and changes, focusing specifically on simple typography and shape improvements. The result was a cleaner wordmark and sharper logomark, offering themselves to the slick nature of the new brand.
What We Did
A Modern Take On Classic Design
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The Results
An Elegant Overall Design
After digging deep into the Ascend world, it became clear that they were not a typical technology vendor. We discovered a team of relentless pioneers who invent technology daily for the benefit of their community. We defined a clear path for the Ascend Digital brand that’s truly reflective of what goes on behind the scenes and highlights what makes them so fascinating.
Taby Khan – CEO/Co-Founder
KAT’s Head Honcho
A hands on strategist & design creative, with a passion for the details.
Taby is responsible for bringing concepts to life for some of the most exciting and forward thinking brands. Outside of work, Taby can be found watching her favorite sports, and searching for a comedy show to have a few laughs.