It’s been a year since we all started working from home – where has all that time gone? Going from a bustling office working environment to a single quiet desk in your lounge or spare room might have been quite a shock for some, while others may have thrived on this...

Google announced in the earlier parts of February that it would be making changes to the phrase match and broad match modified keyword match types. Now, while this might strike fear into the hearts of PPC specialists and campaign managers everywhere, we’re exploring...

When working in marketing, there can be overwhelming pressure to ensure that the work you produce is in perfect alignment with your clients brief and is an exciting, new take on their marketing campaign they would not have necessarily come up with. However, when you...

Nowadays, the importance of quality content trumps the quantity of content you may have on your website. Google considers many factors when determining website rankings on the SERP, and fresh content is one of the most important of these when SEO is concerned. As a...

It’s no secret that social media is at the forefront of marketing right now, and there is no sign of it slowing down anytime soon. However, are you genuinely aware of the power that social media advertising can have on your business? The truth is, there are so many...

Valentine’s Day is not too far away and, with it, the opportunity to up your marketing strategy and get your customers feeling excited. Holidays provide the perfect opportunity for small businesses to develop powerful campaigns that can benefit both themselves and...

Google ads play a huge role in most businesses today. However, there are numerous things that go into crafting a well-received ad – more than anyone who doesn’t work in marketing may realise. There are many balances you have to ensure; between keywords, tone,...

Whether you believe in New Year’s resolutions or not, the start of another year always brings about a feeling of a chance to change. You may call them goals or objectives, but essentially, they all end up meaning the same thing; we want to have some kind of vision...

Since the start of the pandemic, the world has relied on the digital space more than ever before. Many businesses have had to up their digital marketing efforts to reach customers, because when everyone is stuck inside, how else are you supposed to? As we move through...

As we look to embrace a new year with open arms, welcoming in fresh and improved strategies for marketing campaigns is just as important. Email marketing campaigns, more specifically, are going to be a definite trend for 2021, and it is vital that you are equipped to...